Sony: Is Hiroki Totoki the new Company President?

As the fiscal year nears its dramatic end with April promising to host the rise of the new one in 2023, we see certain changes happening all over the corporate global arena. Taking headfirst in such changes is Sony’s new president – Hiroki Totoki.

Newly appointed President of Sony Group Corp. Hiroki Totoki, Chief Financial Officer (CFO) and Deputy President, speaks after Sony Group announced the change of Sony Group’s management structure at headquarters in Tokyo, Japan, 02 February 2023. EFE-EPA/KIMIMASA MAYAMA

Hiroki Totoki will be presiding over as the new Company President and also the chief operating officer. Hisoki had previously retained his role and worked in the Tokyo-based company as the Chief Financial Officer.

In hindsight, such changes lay the scenario of Sony’s profit margin not being as reasonable as they may have hoped it to be, at the nearing end of this financial quarter. Meanwhile, Kenichiro Yoshida who is the former president shall continue as the Chief Executive Officer and Chairman of the company.

Who is Hiroki Totoki?

Sony New President image courtesy Reuters

Sony as a company has sustained a declining operating profit. At the height of its mobile branch, Hiroki Totoki has been involved thoroughly besides just being the chief Financial Officer. Along with Sony’s mobile phone division, Toki also worked as the company’s head of the banking division.

Why is the election for Sony’s new president happening?

PS5 Pro Concept art, via u/Anen-o-me on reddit

Sony’s this quarter has not been as great. While it had tremendous post-covid financial quarters following Spiderman No Way Home’s release. Ever since the company has been on a stride on an upward curve. Yet it seems like multiple other global conglomerates, Sony too is facing the down-shifting pressure of the global market contraction.

What has worked primarily for Sony this fiscal year

So far, the one thing working out profitably (in the sense of what profit constitutes for an electronic and entertainment conglomerate as giant as Sony) is their Sony PlayStation 5. The console has performed tremendously well in the market.

While many seem to be of the opinion that Sony’s entertainment branch has been feeling the tug of economic contraction as of late. The console has however maintained steady flow even through the harsh economic winters.

With the introduction of Sony’s new president Hiroki Totoki, the company has recently increased its expected operating profit from 1.18 trillion.
The previous expectations were a 1.16 trillion forecast. Yet the increase is quite below estimates and is actually even a decrease from last year.

It is likely that the company’s decision to put forward the Chief Financial Officer as the new president, has to do with the company’s need for proper leadership in steering the profit margin back up.

Sony CFO Hiroki Totoki on PS5 market share in different regions! Says that recently in the US PS5 share compared to peers has "expanded significantly"👇 pic.twitter.com/oBldxjRTcs

— Genki✨ (@Genki_JPN) February 2, 2023

Amidst rising global situations, it feels to be the call of the day that the electronic and entertainment giant keeps up. With new president Hiroki Totoki, things may turn out better than this year. But for now, only time will tell.

SOURCES: Reuters, Moneycontrol

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