Doritos Spain has severed ties with influencer Samantha Hudson following social media outrage surrounding controversial tweets from Hudson’s past.
- Doritos Spain featured influencer Samantha Hudson in a promotional video but removed it a day later following backlash.
- The company ended its relationship with Hudson due to controversial past comments resurfacing online.
- Hudson’s past tweets included remarks critical of traditional families and disturbing comments about a minor.
- Hudson reportedly apologized for the past posts, claiming they were intended as dark humor.
On Sunday, Doritos Spain featured Hudson in a short promotional video titled “Crunch Talks” on their Instagram account. However, the video was removed just a day later after the company faced intense criticism.
https://www.youtube.com/shorts/-VxDNXXyHKs
Reason for Termination
A Doritos Spain spokesperson confirmed to Rolling Stone that the company ended its relationship with Hudson due to past comments deemed offensive. The spokesperson emphasized that the “Crunch Talks” video was not part of a larger brand ambassador campaign and that Doritos Spain “strongly condemns words or actions that promote violence or s*xism of any kind.”
Past Controversies Resurface
The controversy stemmed from resurfaced tweets and statements made by Hudson in the past. These statements reportedly included comments critical of traditional family structures and disturbing remarks about a minor.
In today’s digital age, a brand’s image is more fragile than ever. Doritos Spain’s swift response to influencer Samantha Hudson’s past comments demonstrates the importance of vetting potential partners and the potential consequences of overlooking past actions. Their commitment to responsible marketing practices ensures consumer trust and protects their brand reputation.
Rolling Stone reported that Hudson apologized for the past posts after gaining recognition. Hudson reportedly stated, “I don’t remember having written such barbarities…At that time I dedicated myself to saying nonsense, the heavier the better, because I thought that ‘dark humor’ was funny.”
Social Media Reaction
News outlets and social media users, particularly those with conservative viewpoints, shared and discussed the controversy. Some accounts even shared screenshots of the alleged offensive posts.
Doritos has fired the tr*nsgender activists who appeared in a promotional video for them after he was exposed for supporting p*d*philla.
Samatha Hudson who is tr*nsgender girl (a man) appeared in a 50-second promotional video for Doritos Spain that was posted to their social… pic.twitter.com/rESHzO626i
— RedWave Press (@RedWave_Press) March 5, 2024
