GameStop Writes “Every Breath Counts This Week” To Promote Stream; Sparks Controversy

Well, in order to promote their next live stream, GameStop posted an image with a confusing yet troublesome caption. GameStop Marketing wrote, “Every breath counts this week” for their next livestream.

GameStop will be streaming the game “Oxygen Not Included” next with Pikalyn and Joe, on Tuesday, June 30th. The marketing material and caption they used, however, is creating trouble amidst everything that’s going on right now.

Here’s a screenshot of the now-deleted tweet –

The caption says, “Every breath counts this week”, which is a really poorly thought-out caption. The tweet is already being criticized by many.

READ THE ROOM.

— Ceddy (@CeddyOrNot) June 29, 2020

A misconception that could have been worded better for a tweet If I'm being honest.

— A Random Rio (@MegaBupper) June 29, 2020

how exactly are there individuals working on your social media team(s) that are THIS insensitive and disrespectful?? Like, read the damn room… How did you manage to get this OK'd…..

— LA-HEE (@sadgaytweet) June 29, 2020

Prominent industry insider Pixelbuster wrote, “I love Oxygen Not Included as much as the next person but this is such mindbogglingly bad PR.”

As of writing this article, GameStop hasn’t taken down the tweet. If it’s taken down, you can access the archived version by clicking here. Update: After we published the article, GameStop deleted the tweet.

Make sure you subscribe to our push-notifications and never miss an update from the world of video games. Until next time, Stay Safe, Respect All Lives, and Happy Gaming!