Home » K-pop: FIFTY FIFTY addresses dispute with ATTRAKT in a letter | Fans React

K-pop: FIFTY FIFTY addresses dispute with ATTRAKT in a letter | Fans React

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FIFTY FIFTY opens up about their dispute with ATTRAKT

The K-pop girl group that rose to fame with their viral track Cupid and got tangled in disputes before they could enjoy the fruits of their hard work has finally spoken about the ongoing events. On August 17, FIFTY FIFTY shared a handwritten letter with their fans in English and Korean. The letter addressed the dispute with ATTRAKT and shared their plans to proceed with the lawsuit.

FIFTY FIFTY shares a handwritten letter to address the dispute with ATTRAKT

The youthful singers were facing disagreement with their management label ATTRAKT. The matters were controversial and led to legal fallout. Additional controversies, misunderstandings, and accusations clouded over the group.

  • After managing the matters and deciding to sue their management, the four group members, Keena, Saena, Sio, and Aran, finally broke their silence to address all the issues directly with their fans. They have also shared how they plan to proceed in legal matters. Read the letter below.

FIFTY FIFTY’s handwritten letter to fans

“We know that many of you are confused with the current media and press coverage. Misunderstanding and accusations have been snow bowling,” FIFTY FIFTY writes to their fans, sharing that despite it, they believe that truth needs uncovering.

  • Addressing the legal dispute with their managing label, they share that they must ‘right the wrongs’ in their relationship. “To protect our music, we had no other choice,” they said, confirming that they will proceed with the lawsuit to overcome confusion and difficulties.
  • Furthermore, they clarify that this action doesn’t mean they accept or admit any of the accusations against them. They simply wish that the trial will show the truth and they will regain their rights. The members concluded the letter by sharing that they want to return in good shape to repay their thankfulness to their fans who have supported them during this difficult time.

FIFTY FIFTY and ATTRAKT legal dispute explained

In June, FIFTY FIFTY filed a lawsuit to suspend their contract with their agency ATTRAKT and the court recommended finding a solution through mediation. However, on August 16, the members returned to the court without reaching any result.

  • The following day, they filed criminal charges against their CEO Jeon Hong Joon accusing him of negligence and embezzlement. The group claimed that ATTRAKT CEO used the revenue gained from the album sales of FIFTY FIFTY to repay the debt of his other company StarCrew Entertainment. He also allegedly managed all the money under the girl group’s agency’s name, breaking their trust and practicing accounting fraud.

  • ATTRAKT previously accused The Givers CEO Ahn Sung II (former in charge of producing FIFTY FIFTY’s music) of pursuing the artists to violate their contracts illegally. The label also filed criminal charges covering fraud, breach of duty, and obstruction of business against Ahn Sung II and employees of The Givers.

  • Simultaneously, Warner Music Korea was rumored to be involved in pursuing FIFTY FIFTY to breach their contract and sign with another agency. Warner Music Korea initially denied all the allegations. However, ATTRAKT CEO later published an audio recording from May of the same year. In the recording, the executive director of WMK asks Jeon Hong Joon about the 20 billion won ($15.3 million approx.) buyout discussed with Ahn Sung II.
  • FIFTY FIFTY will proceed with their lawsuit against ATTRAKT and have refuted all the other claims that have surfaced from the ongoing disputes among various managing labels.

Fans react

HUNNIES who have stood by the K-pop girl group through the difficulties of the past felt touched by their letter. They shared their hopes that the trial would be just and uncover the truth while also promising to continue to support the girls ahead. Many fans also shared their concerns regarding the alleged media play and how they could contribute to helping the four singers. Read some of their reactions below.

On a lighter side, FIFTY FIFTY is steadily climbing the music charts, including Billboard with their chart-bursting song Cupid. Recently, they made history with a new achievement exclusive to any pop artist. The group has debuted on Billboard’s Adult Contemporary chart. It is a weekly compilation of music that resonates with mature pop listeners, essentially compiled with US radio plays.

  • FIFTY FIFTY has joined the chart at 27th position joining the global superstars BTS who achieved this milestone a few years ago with their tracks Dynamite and Butter. This achievement adds a silver lining to the future return of the group after the trial.

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