SEGA Hangs Up Its Gloves, A Blow To The Arcade World
SEGA was a major player in the arcade industry during a period when the industry was thriving. Today, it appears that the journey has finally come to an end.
Even though SEGA has been around for decades, the Japanese arcade market is set to lose its long-time ally. Despite the fact that the company was legendary, we discovered in 2020 that it would be closing. 😔
As of today, GENDA GiGO has acquired the remaining 14.9% of SEGA Entertainment’s arcade business and has just taken over the whole division. The publisher of Sonic and other Yakuza is officially no longer available in this industry in which it had taken part for more than fifty years.
What’s next for SEGA?
No matter what SEGA decides to do, it doesn’t mean that the arcades in Japan will be completely demolished forever (despite their gradual disappearance, due to a market that is changing a lot and to COVID-19).
The company will now be called “GiGO” (Get into the Gaming Oasis), a trademark held by GENDA. The remaining subsectors such as SEGA Clubs and other venues, such as SEGA World or the SEGA Collaboration Cafe, will progressively alter their names.
Image Courtesy of Google Maps
As stated by GENDA CEO Nao Kataoka, the change would begin in Ikebukuro, Akihabara, and Shinjuku in March 2022. The changes will then follow across the country. Sega also appears frequently in pachinkos, which haven’t proven to be profitable for quite some time, much like Konami. If you search hard enough, you can always discover machines made by a Japanese publisher.
Feel free to share your thoughts in the comments below. For more content, stay with us, here at Spiel Times.
Make sure you also subscribe to our push-notifications and never miss an update from the world of video games. Follow us on Twitter @spieltimes for the latest PS5 restock and drop. Until next time, Stay Safe and Happy Gaming!
JC Paredes
Since March 2021, I've worn two hats at Spiel Times: a writer and a Managing Editor. In my writing role, I've earned recognition from Wikipedia and Nev Schulman (Catfish TV Show host) for my insightful analysis and engaging narrative style. I'm passionate about all things gaming, with a keen eye for detail and a knack for uncovering hidden secrets within games. My gaming journey began at a young age, captivated by titles like Resident Evil and Tomb Raider. Today, I enjoy exploring open-world RPGs and MMORPGs, consumed by their lore and crafting theories about their narratives. I'm also drawn to the suspenseful atmosphere of horror games and the intricate narratives of crime-themed titles, bringing a unique perspective to my writing. Beyond gaming, I have a fascination with anything unexplained and chilling, a passion that often spills over into my exploration of horror games. When I'm not engrossed in a virtual world, you can find me curled up and spending time with my adorable doggy sidekick, Teemo. As Managing Editor, I'm committed to fostering a collaborative and supportive environment for our writing team. I communicate openly with my team members, addressing any content-related issues and providing guidance to help them excel.
View all articles