Snapchat Introduces “Dreams” with Generative AI: How Does it Work?

Snapchat, the social media giant known for its quirky filters and unique features, is taking its plunge into the world of generative AI once again. The latest addition to Snapchat’s AI lineup is called “Dreams,” and it’s all about creating captivating images that go beyond the ordinary. In this article, we’ll be taking a deep dive into the ins and outs of Dreams, exploring how it works and functions.

Snapchat’s Generative AI “Dreams”

Earlier this year, Snapchat introduced us to “My AI,” a chatbot powered by generative AI technology. This chatbot was no ordinary text responder; it could send back Snaps, not just text. This feature allowed users to share glimpses of their activities and receive creatively generated snapshots in response, making conversations more dynamic and engaging.

Now, Snapchat is gearing up to take generative AI to the next level with its upcoming feature, “Dreams.”

  • This exciting revelation comes from the insights of app developer and researcher Steve Moser.
  • Unlike the previous AI chatbot, Dreams focuses on creating images that transport you and your friends into imaginative worlds.
  • Imagine being able to stand against the backdrop of a fantastical landscape or sharing a laugh with your friends in a scene straight out of your dreams; that’s what Dreams is all about.

The buzz around Dreams began in the early spring of 2023 when a reverse engineer named Alessandro Paluzzi uncovered this exciting feature. He revealed that Dreams would let users place their personal images into AI-generated worlds. Now, this remarkable feature has earned its spot within the Snapchat app, nestled between the camera studio and direct stories.

How does “Dreams” work?

Snapchat Dreams
Screengrab courtesy of Telecom

Snapchat is working hard to make Dreams a reality. It’s developing features that allow users to either capture new images or upload personal ones.

  • Once you provide the image, Snapchat’s AI magic steps in.
  • It takes your picture and crafts a brand-new image that places you in scenarios you’ve only dreamed of. 
Snapchat Dreams Remini
Image courtesy of Remini

Remember the app “Remini” that took the world by storm? It allowed users to turn their selfies into polished images suitable for professional platforms like LinkedIn without needing an expensive photoshoot.

  • Snapchat’s Dreams feature takes a similar approach but with a twist.
  • Instead of just enhancing your portrait, it transforms your selfie into an image that drops you into imaginative locations and scenarios.

Getting the perfect shot for Dreams

Snapchat Dreams
Screengrab courtesy of Snap Newsroom

Snapchat’s AI needs a clear starting point to make the magic happen. That means providing clear images with distinct user features.

  • Blurry photos or ones with too many people won’t work well with Dreams.
  • Also, having a variety of poses, expressions, and lighting conditions in your pictures will help the AI create even more captivating images.

Sharing Dreams with friends

Additionally, Snapchat has something even cooler in store. Alongside individual Dreams, they’re also working on “Dreams with Friends.” This feature allows you to give your friends permission to join in on the AI-generated fun. Imagine creating shared images with a friend where both of you are immersed in some extraordinary scenario, all thanks to the power of AI.


Get ready to turn your selfies into fantastic dreams and share them with your friends in ways you’ve never imagined before. Welcome to the future of social media, where AI meets creativity in the most captivating way possible.

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