Taragis backtracks on April Fool’s “prank” after receiving backlash over lack of accountability

Millennials and Gen Z folks know all about April Fool’s Day – that wacky day where harmless pranks are the name of the game. However, the tradition isn’t as widely known for many older generations in some parts of Asia. This is where things get interesting for Taragis.

Taragi’s tattoo challenge gone wrong

On April 1st, Taragis posted a wild challenge on their Facebook page: whoever got their logo tattooed on their forehead would win a whopping Php 100,000. For one man, it seemed like a desperate but potentially life-changing opportunity. This man clearly needed the money, and thinking it was legit, he got the logo tattooed on his forehead.

Taragis April Fool's Day Post

Imagine his heartbreak when Taragis, instead of handing over the cash, claimed it was all just an April Fool’s joke. Not only did they exploit this man’s situation, but they showed zero remorse.

Local businesses to the rescue

Fortunately, many amazing Filipino businesses stepped up after a massive online backlash. We’re talking cash prizes, free laser tattoo removal (that logo gotta go!), gadgets, appliances, and even free laundry services for life! Ultimately, the man had way more than the original Php 100,000 he had hoped for.

Taragis Tattoo victim receives prizes

Taragis Damage Control?

Now, Taragis did try to salvage the situation by meeting with the man and giving him cash. However, it felt as if Taragis only thought about giving the prize after several other businesses stepped up and offered what they thought the man deserved. But let’s be real, it felt staged and reeks of damage control. The video left a bad taste in many people’s mouths since it seemed they used the situation to make content instead of doing it privately. The lesson here? Maybe skip the insensitive pranks. There are better ways to get attention (and way better ways to treat people).

Taragis video vlog comments


This incident mostly reminds us of the incredible kindness and generosity of Filipinos. In the face of misfortune, they came together to help someone in need. That’s the true spirit of the Philippines, and that’s something to celebrate! So, what do you guys think? Was Taragis’ prank harmless fun or a total flop? Let’s discuss this in the comments below!

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