Ubisoft Exec Believes NFTs Are “Really Beneficial” Despite Criticisms
Nicolas Pouard, an executive at Ubisoft, claims that gamers aren’t aware of the advantages of Quartz, the company’s NFT trading platform.
NFT is a technology that Ubisoft has included in its services. It gives the opportunity to link a serial number to virtual goods and save that information in the blockchain. Essentially making it possible to sell licenses between individuals. With regards to environmental impact and speculation, Ubisoft hasn’t been exempt from criticism. It’s even received some of it from within the company itself because of the high environmental costs.
NFTs have been the subject of several public defenses by Ubisoft, the most recent by Nicolas Pouard, vice president of the company’s strategic innovations laboratory. Talking with the Australian media Finder, he said that they had anticipated a negative response from the gaming community because it is a concept that is difficult to grasp.
“Well, it was a reaction we were expecting. I think gamers don’t get what a digital secondary market can bring to them. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself. So, it’s really, for them. It’s really beneficial. But they don’t get it for now.”
– Nicolas Pouard, Ubisoft’s Strategic Innovations Lab VP
Image Courtesy of Blockchain Gamer
Ubisoft Quartz
- According to Ubisoft, Quartz is the company’s new non-volatile storage system. This was unveiled in December of last year and serves as a platform for selling Digits; the company’s own NFTs (which are currently only available in Ghost Recon Breakpoint).
- There are a small number of cosmetics and weapons of limited style; each with a unique serial number and a blockchain code that enables proof of ownership to “buy and sell” these tokens.
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JC Paredes
Since March 2021, I've worn two hats at Spiel Times: a writer and a Managing Editor. In my writing role, I've earned recognition from Wikipedia and Nev Schulman (Catfish TV Show host) for my insightful analysis and engaging narrative style. I'm passionate about all things gaming, with a keen eye for detail and a knack for uncovering hidden secrets within games. My gaming journey began at a young age, captivated by titles like Resident Evil and Tomb Raider. Today, I enjoy exploring open-world RPGs and MMORPGs, consumed by their lore and crafting theories about their narratives. I'm also drawn to the suspenseful atmosphere of horror games and the intricate narratives of crime-themed titles, bringing a unique perspective to my writing. Beyond gaming, I have a fascination with anything unexplained and chilling, a passion that often spills over into my exploration of horror games. When I'm not engrossed in a virtual world, you can find me curled up and spending time with my adorable doggy sidekick, Teemo. As Managing Editor, I'm committed to fostering a collaborative and supportive environment for our writing team. I communicate openly with my team members, addressing any content-related issues and providing guidance to help them excel.
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