Imagine doing something casually that goes viral on the internet, turns you into an overnight sensation and inspires a new product lineup? A New York baseball fan managed to do just that and the new Oscar Mayer’s Hot Dog Straw is tangible proof of it. Last year, the fan turned a hot dog into a straw to sip his beer and his creative antics went viral online. Now, the iconic hot dog company has taken his idea a step further and introduced their own version of it. Let’s take a look at how Oscar Mayer’s Hot Dog Straw came into existence, its price and how to pre-order it.
Origin of the Hot Dog Straw
On August 22, 2022, a baseball fan at a New York Yankees game decided to put his hot dog into his beer and used it as a straw. A film director named Nicolas Heller captured this moment and shared it on his Instagram, which now has over a million followers.
The man in the video carefully pokes a hole through the center of his hot dog sausage. Then, he proceeds to dip it inside his glass of beer. Apart from the oral delivery, the makeshift straw also adds an extra flavor of the hot dog to his beer’s taste.
The video immediately went viral on platforms like Twitter and Instagram. As of now, the original clip on the @newyorknico account has amassed a staggering 50 million views. The hashtag #hotdogstraw gained massive momentum on TikTok at the time.
Plastic straws sucks
Hot Dog Straws are in. https://t.co/hSvMgOgE6q pic.twitter.com/4TmgGc0GBu— Mark Gallo (@guhlo) August 22, 2023
Social media users began to debate whether the man did this by mistake or if it was a stroke of genius. Some even questioned whether the clip was real, given how uncanny it looked in general. Regardless, it has now gone on to inspire the Oscar Mayer Hot Dog Straw.
Oscar Mayer debuts the Hot Dog Straw
The Oscar Mayer brand is immediately recognizable thanks to its strikingly unique wiener-shaped vehicles. The company decided to capitalize on the viral hot dog straw video and turn the trend into a product for a larger customer base.
I will get an Oscar Mayer Hot Dog Straw if it’s the last thing I do. pic.twitter.com/7KvAGu17Rj
— Lucy Burdge (@LucilleBurdge) August 24, 2023
Now, the company has introduced its own version of the hot dog straw, aptly named the “Oscar Mayer Hot Dog Straw.” However, it’s not actually edible. Crafted from food-safe soft silicone, the straw simply replicates the look and feel of a real Oscar Mayer hot dog.Â
The official product description recommends thoroughly washing it before use only with soap and warm water. The Oscar Mayer Hot Dog Straw is not dishwasher and microwave friendly. It should not be used with hot beverages as well.Â
How to pre-order + price
The hot dog brand offers a chance to pre-order the Hot Dog Straw on a dedicated page of the website. Due to high demand, the initial allotment for pre-orders on the release date was quickly sold out. However, it might reopen anytime soon.Â
The silicone Hot Dog Straw is a limited edition product and the straws are free of cost. The Oscar Mayer website simply requires customers to sign up early for the restricted giveaway. The campaign ends on September 5, 2023.
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