There is suspicion that Scott ‘Scooter’ Braun is closing the shutters of his celebrity management business after many artists parted ways within one week. The back-to-back reports of reputable pop personalities, including Justin Bieber, Ariana Grande, Demi Lovato, and more, leaving Braun sends shock waves through social media. Let’s explore the complete list of artists that reported left Scooter Braun’s empire.
Is Scooter Braun leaving the management business for good?
Scooter Braun is an A-list manager of world-class celebrities in the music industry. Notably, he is credited with giving Justin Bieber a platform and managing other global stars, including Ariana Grande and Demi Lovato.
- However, the recent reports of the trio parting ways with the Hollywood manager following months of other famous names leaving him have raised several questions. Many wonder if these changes indicate his retirement from the industry or a downfall.
- According to the reports of The New York Post, the reason behind the reforms in the artist list is Scooter Braun’s emerging role as the CEO of HYBE America, a subsidiary of the Korean management agency famous for housing BTS, TXT, NewJeans, SEVENTEEN, and more.
- Their sources further claim that Justin Bieber and Ariana Grande haven’t left Braun’s empire but have made certain shifts in the recent restructuring. Overall, based on the reports, it appears that Scooter Braun is not retiring from the management business.
All artists that have left Scooter Braun
In the past few months, the Braun empire has changed its management from within. J. Balvin parted ways with SB Projects during this restructuring to join Roc Nation. The news made headlines in May, but it is getting viewed in a new light after the reports of many more artists leaving the management have surfaced.
Demi Lovato Splits With Manager Scooter Braun https://t.co/gjQd0MXPIA
— billboard (@billboard) August 21, 2023
- On Tuesday, August 22, Billboard confirmed that Sorry Not Sorry singer Demi Lovato has also parted from Scooter Braun. Variety supported the reports further, adding that their disunion was amicable and done by keeping mutual interest in consideration.
- Apart from these are many other famous names listed under the headlines of reported disunion from SB Projects. Let’s explore those names.
All the artists reported leaving SB Projects
The rumors of the plethora of artists leaving Scooter Braun have been making rounds since last Friday, August 19. The first spark of this wildfire began when Puck News reported that Justin Bieber was no longer talking with Braun. The site further claimed that the Baby singer seeks a new agency to shift his brand.
TMZ reports that Ariana Grande and Justin Bieber are still working with Scooter Braun.
He is reportedly just shifting into a bigger role as CEO of HYBE America. pic.twitter.com/mdt63ZlPCB
— Pop Base (@PopBase) August 22, 2023
- Following this, Pandora’s box of reports has opened, although their confirmations are sparse. The reported artists leaving Scooter Braun include Ariana Grande, Idina Menzel, and Justin Bieber.
- While Justin Bieber and Ariana Grande’s representatives have denied all the reports, there are certain claims that they are parting ways with Braun. However, it is better to wait for the artist to address the situation and clarify the contradicting claims.
- Meanwhile, the Broadway singer Idina Menzel reportedly parted ways with SB Projecta last year. However, the Hollywood Reporter only broke the news after various rumors of Braun started making rounds online.
The backlash circulating the Braunxit
While Scooter Braun sold Ithaca Holdings, the parent company of SB Projects to HYBE America in 2021, his management has reportedly gone through certain restructuring. Following this, there are two contradicting reports of equal assertation regarding Justin and Ariana’s status in the management agency.
me at my me at scooter
own wedding braun’s downfall pic.twitter.com/fjhBsKKfNk— iya ★ (@hotmessjunk) August 22, 2023
- These reports have garnered backlash for the star manager. As one of the sources reported that following the pandemic, nobody wants to tolerate ‘an a*shole like him.’ Due to the unclear reports, Braun’s previous public clashes have also resurfaced.
taylor watching the downfall of scooter braun pic.twitter.com/lpo2Zc7UAd
— fiz 🗝️💐 (@cardiganfml) August 22, 2023
Among the various clashes, his feud with Taylor Swift is especially trending as fans of the singer claim that karma is hitting the manager. In 2019, the Enchanted singer clashed with Braun when news came that he had purchased Big Machine Records. This million-dollar sale included the legal rights to Swift’s first six albums.
- He eventually sold them to Shamrock Holdings. Taylor, who tried to buy her rights but was asked to sign an NDA, wrote an open letter claiming that Braun was a manipulative bully. In March 2022, Business Insider published an investigative piece highlighting Braun’s rusted relations with Ye (former Kanye West) and other entertainment personalities and journalists.
Scooter Braun’s response to the ongoing controversies
Breaking news… I’m no longer managing myself
— Scott “Scooter” Braun (@scooterbraun) August 22, 2023
Although the controversial manager hasn’t directly responded about the ongoing dramatic events, he hinted at it in a recent Tweet. The ambiguous post captures him joining his trolling by stating ‘Breaking News: I am no longer managing myself.”
What’s your take on the whole Scooter Braun empire’s situation? Share with us in the comments below. For more content, stay with us here at Spiel Times. Make sure you subscribe to our push notifications and never miss an update. You can also follow us on Spiel Anime, Twitter, Instagram, and YouTube. Until next time!