TikTok boosts music careers. When a track goes viral through a remix, dance trend or a duet, artists gain exposure, increase their following, and ultimately, achieve fame. One such artist who has climbed to the top of the track charts by leveraging her viral TikTok fame is Bronx-based rapper Ice Spice. Read to find out who Ice Spice is and how she became famous with her music on TikTok.
Who is Ice Spice?
Imagine being just 23 years old and two years into your music career and The New York Times labels you as rap’s new princess. That speaks for the growth of Ice Spice whose original name is Isis Gaston.
The New York City rapper has skyrocketed to fame especially by the end of 2022, thanks to her tracks going viral on TikTok and other social media platforms.
Her collaboration with fellow rising star PinkPantheress in the single Boy’s a Liar Pt. 2 has launched her into mainstream music charts. The song peaked at No. 4 on the Billboard Hot 100.
Ice Spice knew she was going to be famous from an early stage, thanks to her popularity in high school. Her rap name comes from her Instagram spam account’s username.
Rise to fame on TikTok
Without the power of social media platforms like TikTok and Instagram, it’s unlikely that rapper Ice Spice would be where she is today, in such a short span of time.
While YouTube and TikTok streams do not directly contribute to Billboard charts, Ice Spice’s tracks are often remixed for dance trends that spread like wildfire. The latest Boy’s a Liar Pt. 2 track alone has been used in over 700,000 videos on TikTok.
https://www.tiktok.com/@icespicee/video/7136399928703716650?is_from_webapp=1&sender_device=pc&web_id=7176557630164207109
However, it was only last year that Ice Spice cemented her place in TikTok with the track Munch (Feelin’ U). The song went viral on TikTok leading Ice Spice to sign with Capitol Records.
Apart from this, Ice Spice’s dance trends have also gone viral on Twitter such as the Buss It challenge with her single Bully Freestyle. The track Name of Love gained traction on Soundcloud and later went viral on Instagram.
Music career
Ice Spice’s career began in 2021 during her time at the State University of New York at Purchase. Record maker RIOTUSA produced her debut singles Bully Freestyle and No Clarity which gained moderate popularity.
- Eventually Ice Spice dropped out of college and continued making tracks with RIOTUSA. This includes the song Munch (Feelin’ U) which Drake played on his Sirius XM radio station.
- Since then, she has never looked back on her fame and success as a Bronx drill rap phenomenon. Her debut EP “Like..?” released just last month and it features her chartbusters such as Munch (Feelin’ U), Bikini Bottom and In Ha Mood.
https://twitter.com/SAMPRlNT/status/1621884825681498112?s=20
Nicknamed as Princess Diana by her loyal fanbase for her orange perm, Ice Spice is already being spotted at some major events with A-listers. This includes a Spotify event with Doja Cat and an exclusive annual pre-Grammy’s brunch hosted by Beyonce.
What is your favorite song by TikTok rap sensation Ice Spice?
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