YG Entertainment’s highly awaited girl group BABYMONSTER has debuted with ‘BATTER UP.’ The song has been trending and breaking records in the past 24 hours but many believe that the song is similar to their sunbae group 2NE1’s music. Read ahead to find out how this discourse began and what are netizens’ opinions.
Does BABYMONSTER’s ‘BATTER UP’ sound like a 2NE1 song?
BABYMONSTER released its first digital single ‘BATTER UP‘ on November 27, 2023. The song follows the familiar girl crush concept with YGE’s blueprint vocals. Its highlight is the powerful rapping from the members, which many believe will succeed ahead. However, the song itself is receiving much criticism for sounding too familiar.
why is that lowkey a 2ne1 unreleased song that went to blackpink and still didn't make it pic.twitter.com/N61U7EcicK
— ˚₊ ‧ ꒰ঌ neige ໒꒱ ‧ ₊˚ (@rendezvousdoo) November 26, 2023
Many netizens hoped to see something unique (if not completely new) from the group that currently carries the future of YG Entertainment on their shoulder. There has been tremendous lead-up to their debut which included controversies regarding the group’s average age being 16 and the departure of a prominent member.
The agency also delayed the group’s debut by stating that they wished to provide the best music and required more time to amp it up. Following these promising promotions, fans were expecting something more than the usual YGE sound from the debut. Which led to the song being compared with 2NE1 and BLACKPINK.
https://twitter.com/santonio_/status/1728933035603849361?t=uKCMeCdDCP5GylZ4XVzRew&s=19
Many believed that the progression of the song, and the sporty dress completed with a baseball bat is heavily similar to BLACKPINK’s earlier music. The chorus ‘BATTER UP’ also reminded many of ‘DDU-DU DDU-DU.’ This was eventually traced back to 2NE1 whose unreleased tracks were taken as inspiration for their successor group BLACKPINK.
Meanwhile, many netizens have pointed out that the song is a textbook example of YG Entertainment production which is why it is reminding fans of all their groups including TREASURE, WINNER, BIGBANG, iKON, and more.
https://twitter.com/Riiyangiiz/status/1728803858485268645?t=LpWba7xpmU79gmupfHuS8Q&s=19
Will YGE survive with BABYMONSTER?
While the song is receiving mixed reactions from the netizens, the members of BABYMONSTER have managed to showcase their talents and win the hearts of fans. The girls are not only receiving praise for their visuals, and powerful dance moves, but also their vocals.
BABY MONSTER'S RAPLINE EVERYONE 🔥🔥🔥
BATTER UP OUT NOW#BABYMONSTER_DEBUT_DAY#BABYMONSTER #베이비몬스터 pic.twitter.com/KYYviJHt2i
— Ligaya (@kyusnyanggg) November 26, 2023
Many believe that if the group is given a chance to showcase their talents and create a unique brand then BABYMONSTER will pull it off. The debut single is also breaking records and going viral across all platforms so it is likely to win YGE fruits of their efforts. However, it remains to be seen if they can carry this success without rebranding the group’s music.
