Home » Why Most K-Pop Artists Aim October Comebacks | All Year-End Releases So Far

Why Most K-Pop Artists Aim October Comebacks | All Year-End Releases So Far

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Why are so many K-pop artists scheduled for October comebacks?

The last quarter of the year is a time of wielding a double-edged sword for K-pop artists. All the groups line up to fight to garner maximum sales and chart performance with their best EPs and albums. However, the year-end line-up for 2023 is particularly packed with over 25 artists’ October comebacks and many more scheduled for November and December.

If you are wondering why the industry is rushing to join this train of releases, then you are not alone. Although the last quarter of the year gets a boost in most industries due to the holiday season, it is also a time when the competition is at its peak. Then how come so many K-pop artists aim to make a breakthrough during the conclusion of the year? Let’s explore this question and check out the October comebacks of 2023.

Why 25+ K-pop artists are having October comebacks?

The K-pop artists’ line-up for October comebacks 2023 is extravagant, with many successful third-generation artists such as SEVENTEEN and CNBLUE releasing their latest pieces, alongside a choc-a-bloc of 4th generation artists, including aespa, ITZY, and (G)I-DLE.

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To add to the overwhelming releases, many solo artists such as B.I, BOBBY, and MAMAMOO Wheein are scheduled to unveil their latest projects. This appears like a bombastic schedule, but it is based on strategic decisions taken by keeping several variables in mind, including the chances of sales, audience engagement, promotional platforms, and more. Let’s explore them in detail below:

1. Award shows and events

All the major award shows and music events, including the Mnet Asian Music Awards, The Fact Music Awards, and Golden Disk Awards, are scheduled at the end of the year. With new releases, artists can showcase their grandiose performances to a vast audience and gain public recognition.

2. Holiday season

The year-end is lined up with celebrations, including Halloween, Christmas, and New Year’s. These not only set up a stage for seasonal festivities but also help boost engagement. Secondly, as the year-end is a season of gifts, the music, physical album, and merchandise sales also show a significant increase.

3. Comeback planning

As we already know, even a mini-album or EP release requires extensive preparations. In addition to writing, composing, and recording, the artists also shoot music videos, concept photos, poster photos, and photo cards. They also master the choreographies for various tracks and prepare to shoot the performances for multiple platforms. All of these preparations end up pushing the comeback to the fourth quarter.

4. Global recognition

With each new release, K-pop is further growing as a global industry. Due to this, many agencies aim to gain international recognition for their artists through the year-end releases. As more and more people engage in music with a holiday spirit, it becomes a peak time for discovering new acts.

5. Competition

While competition or clash of releases might seem inappropriate for reaching more audiences, it can also work profitably. Amid the ocean of October comebacks, K-pop artists can stand out and garner even more praise for their talent. This also makes the year-end releases a double-edged sword.

All the year-end releases so far

Many prominent and breakthrough K-pop artists have released their latest projects in the past ten days. Let’s check them out.

October 1 – Yeji and Yang Jain

On the first day of October, soloists Yeji and Yang Jain opened the floodgates of comebacks with EP My Universe and solo track You’ve Changed, respectively. Their soulful tracks are perfect for the year-end releases.

October 2 – Girl’s World

The rookie group Girl’s World released their second mini album headlined with the title track Fly High (Thumbelina). This track will make many fans feel nostalgic for past K-pop releases and mesmerized by the beautiful visuals of the members.

October 4 – NewJeans, ONF, JINI, Yesung (SuJu)

On the fourth day of October, NewJeans released an OST for League of Legends World titled GODS. The trendy boy group ONF released their seventh mini album, Love Effect, with the title track of the same name.

  • Yesung from the group Super Junior released his fifth mini album, Unfading Sense, headlined with the title track Scented Things. Additionally, JINI dropped the pre-release track Bad Reputation from her upcoming solo debut EP Iron Hand in a Velvet Glove.

October 6 – BLACKPINK Jennie, IVE, NCT 127, (G)I-DLE, aespa, and BewhY

October 6 was one of October’s most competitive release days, with many major groups having their most anticipated comeback. BLACKPINK Jennie released her special single You & Me, and IVE released the track Off The Record from their first EP, I’ve Mine.

  • NCT 127 is back with their fifth album, Fact Check, and (G)I-DLE released their special all-English EP, Heat. Meanwhile, aespa released their new track Better Things (the æ-aespa Ver) and OST BEYBLADE X. Lastly, soloist BewhY released his track Holy Toast.

October 8 – ITZY

Joining the list of October comebacks, ITZY released their OST for the popular spin-off K-drama Strong Girl Nam Soon. The song is titled SUPERPOWERS, capturing the entertaining aspects of the drama.

October 9 – JUST B and Lim Young Woong

The rising boy group, JUST B released their catchy fourth mini album ÷ (NANUGI), headlined by the title track MEDUSA. The trot singer Lim Young Woong surprised his fans by releasing a K-pop-sounding song Do or Die.

October 10 – BOBBY and Ailee

iKON BOBBY released his first mini album, ROBERT, headlined by the title track F, showcasing his independent music style. The OST Queen Ailee released her album RA TA TA with the title track of the same name featuring Lil Cherry.

Upcoming comebacks

Apart from the star-studded line-up, many more K-pop artists are scheduled to return, beginning with LIGHTSUM releasing their Honey Or Spice on October 11 and followed by MAMAMOO Wheein, soloist Lee Hyo Ri, TXT, IVE, HIGHLIGHT, ELAST, Sunmi, LOCO, CHUU, KINGDOM, Balming Tiger, SEVENTEEN, Billlie, Ghost9, B.I, NiZiU, SHINee Taemin, and more.

It will surely be a busy month for K-pop fans and the industry. However, all these comebacks will also help set up a musical beginning of the year-end activities as we prepare to bid farewell to another year.

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